With 5.6 million twitter followers and 36 millions likes on Facebook, Starbucks is no newbie to the social media game.  As a popular place for caffeine lovers world wide, Starbucks knows how to keep their customers coming back.  In 2009, Starbucks launched, what was considered, "the biggest marketing effort it has undertaken."  This coffee company decided to hold an online/offline contest where they were going to display posters in major cities and then challenged people to be the first to find and then tweet the pictures of the posters they find.  Vice president of Starbucks, Chris Bruzzo said, "It's the difference between launching with many millions of dollars versus millions of fans."  This campaign gained Starbucks an even bigger fan base, because everyone wanted to be included in the race.

Besides holding contests, Starbucks has a link off their website that leads you to their "My Starbucks Idea" page. On this page, Starbucks fans can give the company any idea they have, that could improve the business.  If the idea was used, the comment receives a check mark, a piece of paper next to the comment tells that it is being reviewed and a piece of paper with a check mark shows that the idea has already been reviewed.  This feature allows the brand to connect with their fans.  

With over 20 thousand locations in 62 countries, 149 thousand employees and a net income of 1.38 billion dollars (2012), I'd say Starbucks is exactly where they want to be.  

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Content: http://www.businesspundit.com/starbucks-launches-new-onlineoffline-social-media-campaign/
http://en.wikipedia.org/wiki/Starbucks